accelerated ci

The typical way

When quoting for accelerated CI, no extra life cover is recommended.

This means people who need to make a critical illness claim can be left without life cover, when arguably they may now have a greater need for it.

The Guardian way

Our technology allows us to separate critical illness cover from life cover. That means they can make a critical illness claim without compromising the value of their life cover.

We apply a multi-cover discount to make sure the overall cost of the combined benefits remains competitive.

joint life

The typical way

To benefit from the discounts offered with a joint policy, couples must take out the same amount of cover over the same term. And it only pays out once.

The person who's left now has no cover and may be uninsurable. Or, the insurance may be really expensive due to age.

The Guardian way

Our technology allows you to offer your clients a dual life policy, which means each person will have their own individual cover. But because they applied together, we give them a multi-life discount.

And because both of them have their own cover, if one claims the other will still be protected. So there could be 2 payouts.

children's critical illness

The typical way

Many providers automatically include children’s critical illness cover as part of the policy. The amount covered is usually limited to £25,000 or a maximum of 25% of the policy.

Everyone pays for it in the premium, whether they have children or not, and typically you can only have it with adult critical illness cover.

The Guardian way

At Guardian, we believe you should be able to flex this cover for your clients, switching on or off, choosing the amount and attaching it to any adult policy. That means it’s readily available for those who have children, but premiums are kept to a minimum for those who don’t. This is possible with our technology.

Children’s Critical Illness Protection can be added to any parent’s life or critical illness policy. You can choose any amount between £10,000 and £100,000, to a maximum of the parent’s sum assured.

What’s more, it can be added to a policy at any time in the future, so a client’s cover can grow as their family grows. And it can be removed anytime too.

policies in trust

The typical way

To make sure claim payouts are outside an individual’s estate for inheritance tax calculations and don’t get held up by the probate process, most providers recommend policies are written in trust.

For many people, the process of completing a trust and choosing trustees can seem daunting and complex.

The result is that very few policies in the UK are placed in trust.

The Guardian way

At Guardian, we have another option. Your clients can nominate up to 9 beneficiaries with one simple question as part of the application process. We call this functionality Payout Planner.

Payout Planner means payouts won’t be held up waiting for probate to be granted, and the people your clients wanted to get the payout get it quickly.

Not only that, clients can change the beneficiaries at any time by contacting us.

It’s ideal for people with less complex inheritance tax needs who are not planning to set up a trust.

Find out more

medical questions

The typical way

Many online protection application forms aren’t very clever.

They often take the user through a fixed journey. So if you tell the form your client has an existing condition, you need to wait until the end of the process before you’re asked about the condition in detail.

It’s hardly logical, costs you time and, if you’re with a client, it means you need to revisit a sensitive subject.

The Guardian way

All our questions are truly responsive.

Not only does our interface reconfigure to be useable on any digital device, but all health questions are asked in context.

That means, if you tell us your client has an existing condition, our smart form automatically responds to your answer and asks any further relevant questions at that precise moment in time.

You’ll never need to revisit the details of a condition at the end of the application form.


The typical way

Providers only offer you the choice of receiving your commission all indemnity or all non-indemnity.

This restricts you from being able to cover your upfront costs as well as building an ongoing income.

The Guardian way

We’ve got a fully flexible approach to commission.

You can choose on a case-by-case basis if you’d like to mix and match indemnity and non-indemnity commission, and you can choose which percentage for each you’d like to get.

Protection Builder lets you quickly update your commission preferences during the application – you can also sacrifice some or all of your commission.