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Why Guardian?

Read their stories to fully understand
what we do differently and why.

PROTECTION PERSPECTIVES

Pinned Insight

Why Guardian

Why Guardian

Reasons to recommend Guardian for your clients

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11 March 2024

What we’ve learnt from CIExpert’s critical thinking report 2024

What we’ve learnt from CIExpert’s critical thinking report 2024

Rachael Welsh
Head of Marketing

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27 October 2023

Consumer Duty’s impact on protection

Consumer Duty’s impact on protection

Jacqui Gillies
Marketing and Proposition Director

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27 October 2023

Rethinking the language of protection

Rethinking the language of protection

Rachael Welsh
Head of Marketing

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25 October 2023

The importance of talking about children’s critical Illness cover

The importance of talking about children’s critical Illness cover

Rachael Welsh
Head of Marketing

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13 September 2023

Photos of Life United Charity Event 14 Hills, London

Photos of Life United Charity Event 14 Hills, London

 
 

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4 September 2023

Guardian’s first 5 years: a conversation with Katya MacLean, CEO

Guardian’s first 5 years: a conversation with Katya MacLean, CEO

Katya MacLean
Chief Executive Officer

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14 August 2023

Rethinking the language of protection

Rethinking the language of protection

Rachael Welsh
Head of Marketing

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4 August 2023

Supporting our partners to meet the Consumer Duty

Supporting our partners to meet the Consumer Duty

Vincent O’Connor
Head of Strategic Partnerships

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2 August 2023

Consumer Duty’s impact on protection

Consumer Duty’s impact on protection

Jacqui Gillies
Marketing and Proposition Director

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28 July 2023

Guardian Welcomes Vincent O’Connor as Head of Strategic Partnerships

Guardian Welcomes Vincent O’Connor as Head of Strategic Partnerships

Vincent O’Connor
Head of Strategic Partnerships

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WHEN YOU MAKE THE CASE FOR PROTECTION, INSIGHTS ARE AS IMPORTANT AS PRODUCT KNOWLEDGE.
WE AIM TO PROVIDE ADVISERS WITH BOTH.

Hilary Banks
Sales Director

OUR PRODUCTS
OUR PRODUCTS

DESIGNED TO BRING
GOOD ADVICE TO LIFE

ADVICE ONLY

LONG LIVE ADVICE