25 May 2023

The market reaction to our Income Protection

The market reaction to our Income Protection

Hilary Banks
Sales Director

In this podcast, John talks to our Sales Director, Hilary Banks, about the market’s reaction so far to our new Income Protection.

Hilary shares the positive feedback we’ve received from advisers, including the overwhelming immediate response on social media. She talks through the features advisers have welcomed most – including our ‘own job’ definition, premium waiver at 28 days as standard, and the product’s flexibility – and shares her views on why these have been so well received.

John and Hilary also discuss the current market context for both mortgage advisers and protection specialists, the shape of our Income Protection sales to date, and Hilary’s view on the role of Income Protection within a wider menu recommendation. She sums up with her take on the opportunity ahead for Guardian.