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Why Guardian?

Read their stories to fully understand
what we do differently and why.

PROTECTION PERSPECTIVES

Pinned Insight

Why Guardian

Why Guardian

Reasons to recommend Guardian for your clients

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26 September 2025

Cover upgrade matters

Cover upgrade matters

Jo Penrose
Head of Proposition

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26 September 2025

Young people need protection too – we just need to talk about it differently

Young people need protection too – we just need to talk about it differently

Laura Mitchell
Marketing Manager

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18 August 2025

The real value of critical illness cover

The real value of critical illness cover

The real value of critical illness cover

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18 August 2025

Critical illness cover – definitions designed to pay

Critical illness cover – definitions designed to pay

Critical illness cover – definitions designed to pay

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13 August 2025

Protecting the portfolio

Protecting the portfolio

Rupert Hampshire
Senior Business Development Manager

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30 July 2025

My claims experience with Guardian

My claims experience with Guardian

Marcus Speirs
Principal, 3 Pillars Financial Planning

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16 July 2025

Emerging underwriting disclosures

Emerging underwriting disclosures

Emerging underwriting disclosures

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10 July 2025

Weight-loss medication is already impacting protection

Weight-loss medication is already impacting protection

Richard Stadon
Senior Underwriter

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17 June 2025

Closing the beneficiary gap

Closing the beneficiary gap

Closing the beneficiary gap

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12 June 2025

An afternoon with our new CEO

An afternoon with our new CEO

An afternoon with our new CEO

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WHEN YOU MAKE THE CASE FOR PROTECTION, INSIGHTS ARE AS IMPORTANT AS PRODUCT KNOWLEDGE.
WE AIM TO PROVIDE ADVISERS WITH BOTH.

Hilary Banks
Commercial Director

OUR PRODUCTS
OUR PRODUCTS

DESIGNED TO BRING
GOOD ADVICE TO LIFE

ADVICE ONLY

LONG LIVE ADVICE