In our final issue of 2025, we’re bringing you the highlights. Our Christmas gift to you is our top 12 tips from the year.
Visit adviser.guardian1821.co.uk/webinars for the webinar recording and the details of future webinars.
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| Wrapping up 2025
We created Touchpoint at the start of this year to give you something useful every month – a mix of views, insights and practical tips to help you protect more families.
Now, in our final issue of 2025, we’re bringing you the highlights. Our Christmas gift to you is our top 12 tips from the year.
We’d also love your feedback to help shape Touchpoint in 2026, so please share your thoughts in our short survey below. |
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| 12 tips of Christmas |
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| Use these 12 tips to help you finish the year strong and grow your protection sales next year. Click on the bauble to explore that month’s newsletter in full. |
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| The new year is an ideal time to reconnect with clients. Use budget planning and recent life changes as conversation starters. |
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| Bring your protection conversations to life with real examples and compelling statistics. Start by focusing on what matters most to your clients. |
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| Use trust and beneficiary nomination to make sure beneficiaries are clearly identified and payouts reach the right people without delay. |
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| Use social media to stay visible not just to your clients, but also to their connections. That way, when they need advice, you’re the first person they think of. |
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| Use cashflow modelling to show your clients the financial impact a critical illness can have on their long-term plans. |
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| Make your protection conversations lifestyle-led, not just mortgage-focused. |
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| A gentle way to introduce children’s critical illness cover is to ask how your clients’ protection plan supports their whole family. |
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| Highlight the advantage of a dual life approach where both partners’ cover is kept separate. That way, if either partner dies, the other partner’s cover remains in place. |
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| Encourage your clients to read the underwriting questions in full and answer them honestly and accurately to make sure that if they need to claim, they’re covered. |
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| Bring up critical illness cover by asking your clients about their savings, or what their back up plan is if they were ill and unable to work. |
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| Highlight the importance of income protection by showing how little Statutory Sick Pay (SSP) provides (£118.75 a week*). |
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| Use value-added services to support the conversation. Position them as value from day one, without the need to claim. |
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| * Gov.uk, Statutory Sick Pay (SSP): Overview, December 2025. |
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| Catch up anytime |
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| Missed an issue or want to revisit our content? All our Touchpoint issues are now on the Insights page. |
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| Simply select ‘Touchpoint’ under ‘Select a type’ when you visit the page. |
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| A message from Rachael Welsh, Head of Marketing and PR |
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| Thank you for reading Touchpoint this year! We launched it to help you grow your protection sales. We hope you picked up a few tips or new ideas this year. Touchpoint will be back next year, and we’d love your feedback on what you’d like to see. Share your thoughts here.
Thanks for your support this year. Enjoy your break and see you in 2026! |
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| If you have any questions, please give us a call or send us an email. |
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| Kind regards |
| Your Guardian Team |
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Guardian Financial Services Limited is an appointed representative of Scottish Friendly
Assurance Society Limited. All products are provided by Scottish Friendly.© 2025 Guardian Financial Services Limited
Guardian Financial Services Limited is an appointed representative of Scottish Friendly Assurance Society Limited which is authorised by the Prudential Regulation Authority and regulated by the Financial Conduct Authority and the Prudential Regulation Authority. Registered office: Galbraith House, 16 Blythswood Square, Glasgow G2 4HJ. Registration number 110002. Guardian Financial Services Limited is registered in England and Wales under number 11115769. Registered office: 11 Strand, London WC2N 5HR. |
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