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Reason to recommend

No.5

cover upgrade
promise

If we improve our critical illness definitions,
every customer can benefit. Not just the new ones.

What makes our approach better

When providers make improvements to the quality of their critical illness cover, the benefits are only available to new customers.

We believe existing customers should be treated as well as new ones.

Our cover upgrade promise is our promise to policyholders that if we improve our critical illness definitions for new policyholders after their cover has started, we’ll give those improved definitions to them as an existing policyholder.

This means they can claim on any of the definitions listed in their policy terms and conditions, or any improved definitions we subsequently add.

Read Lee’s story to fully understand the
value of our cover upgrade promise.

Read Lee’s story

REGISTER FOR A PRODUCT BRIEFING

To find out more about Guardian, join us at our next monthly product briefing with one of our experts.

Our webinars are designed for you to learn more about Guardian and give you hints and tips to grow your protection sales. All our live webinars qualify for CPD.

WHATEVER YOUR CLIENT’S SITUATION, OUR PRODUCTS AND PLATFORM LET YOU MEET THEIR NEEDS PERFECTLY WITHOUT HAVING TO COMPROMISE ON THE QUALITY OF COVER.

Hilary Banks
Commercial Director

OUR PRODUCTS
DESIGNED TO BRING<br/>ADVICE TO LIFE

DESIGNED TO BRING
ADVICE TO LIFE

REASONS TO RECOMMEND

No.1

DUAL LIFE
APPROACH