SKIP TO MAIN CONTENT

Better is in the detail

Take a closer look at the features that
better protect your clients.

Reasons to recommend

We believe the single most important thing about a protection policy is it pays out quickly when you expect it to.

That’s why we do a number of things differently to other providers. Here’s what every adviser needs to know.

No.1

DUAL LIFE
APPROACH

Protection policies for couples that won’t leave
a claimant’s partner without cover.

No.2

CRITICAL ILLNESS
DEFINITIONS

Crystal clear policy wording that
provides quicker payouts.

No.3

OPTIONAL CHILDREN’S
CRITICAL ILLNESS COVER

More flexible cover that can be added to
a parent’s life, critical illness or combined cover.

No.4

TERMINAL ILLNESS

Life cover designed to pay out
sooner rather than later.

No.5

COVER UPGRADE
PROMISE

If we improve our critical illness definitions,
every customer can benefit. Not just the new ones.

Advice only

Long live advice

CLIENT SCENARIOS

To help you fully understand the value of our unique product features, we’ve brought each one to life in the context of a short customer story.

Becky and<br/>dual life
Becky and
dual life
Pete and<br/>Terminal Illness
Pete and
Terminal Illness
Chen and<br/>critical illness
Chen and
critical illness

BOOK A ONE-TO-ONE PRODUCT BRIEFING

To find out more about what makes a Guardian policy a better policy, book a product briefing with one of our Account Managers.

Simply complete our online booking form and we’ll call you back.

Our definitions are designed
to provide customers with
certainty. Both at point of
purchase and point of claim.

Kayta MacLean
Chief Executive Officer

OUR PRODUCTS
OUR PRODUCTS

DESIGNED TO BRING
GOOD ADVICE TO LIFE

Tools and Literature

LET’S GET DOWN
TO BUSINESS