The importance of talking about children’s critical Illness cover

In this podcast special, John talks to Head of Marketing Rachael Welsh about why Guardian is supporting charity Young Lives vs Cancer.

Rachael discusses how advisers themselves have raised the issue of how difficult children’s critical illness cover conversations can be, prompting new research showing the financial strain it can place on families after a child is diagnosed. Sesame’s Emma Thompson, Paradigm Protect’s Mike Allison and New Leaf Distribution’s Dan Hobbs also give their expert views on how to raise the profile of children’s critical illness cover.

Guardian Financial Services Limited is an appointed representative of Scottish Friendly Assurance Society Limited. All products are provided by Scottish Friendly, an insurer with over 160 years’ experience in providing financial products and services.