Low-cost life cover with
essential features.
Low-cost cover. Essential features.
Until now, we’ve only offered Life Protection, our premier life cover with enhanced features. However, these days price is more important than ever for many customers. That’s why we’ve launched Life Essentials.
LIFE ESSENTIALS
Designed for different needs and budgets.
PROTECTION BUDGETS GO FURTHER
Choosing Life Essentials as part of our Protection Menu means more of your client’s budget is available for income protection or critical illness cover.
FIRST TIME BUYER FRIENDLY
Life Essentials is designed to be affordable for first-time buyers, opening the door to the protection conversation.
MORE SUITABLE FOR IHT PLANNING
Low-cost Life Essentials is more suitable for when life cover needs to be put in place to mitigate a future inheritance tax liability, and client’s don’t need all the enhanced features.
Product Comparison
Here’s a summary of how Life Protection and Life Essentials are different.
When your client’s priority is quality.
When your client’s priority is price.
When your client’s priority is quality.
TERMINAL ILLNESS DEFINITION
Pays out if a client is expected to survive for less
than 12 months.
Also pays out if they’re diagnosed with incurable stage 4 cancer, motor neurone disease, Creutzfeldt-Jakob disease or Parkinson-plus syndromes even if they’re expected to survive more than 12 months.
PREMIUM WAIVER
Included as standard with a 4-week deferred period. Premiums waived if the client is too ill to work.
Premiums also waived for up to 6 months for maternity/paternity leave or if they involuntarily lose their job.
EXCLUSIONS
No standard exclusions.
COVER TYPE
Level Cover, Increasing Cover, Decreasing Cover, and Family Income Benefit are all available.
Increasing Cover increases in line with the retail price index (RPI).
LIFESTYLE PROMISE
A client’s premium may be reduced if they were paying an increased amount due to their health or lifestyle and they subsequently: stop smoking, lose weight, change job, give up sports activities.
IMMEDIATE COVER
Temporary cover, of the same type applied for, and it starts as soon as you submit the application online.
Pays out a maximum of £1 million before we offer terms.
When your client’s priority is price.
TERMINAL ILLNESS DEFINITION
Pays out if a client is expected to survive for less
than 12 months.
PREMIUM WAIVER
Included as standard with a 26-week deferred period. Premiums waived if the client is too ill to work.
EXCLUSIONS
Doesn’t pay out if death is due to suicide or is a result of intentional self-inflicted injury in the first 12 months
of the cover.
COVER TYPE
Level Cover, Increasing Cover, and Decreasing Cover are available.
Increasing Cover increases in line with the consumer price index including owner occupiers’ housing cost (CPIH).
LIFESTYLE PROMISE
A client’s premium may be reduced if they were paying an increased amount due to smoking and they subsequently stop smoking.
IMMEDIATE COVER
Temporary cover, of the same type applied for, and it starts as soon as you submit the application online.
Pays out a maximum of £300,000 before we offer terms.